Online Marketing Guide
Over the past decade there has been an unpredictable growth in the online market place. You can now find anything and everything online, from home appliances, cars or medicine right through to pets. Online marketing is unique to all forms of promoting your business, because it provides a level of accountability, traceability and personalization that is unrivaled by TV, radio and other offline marketing strategies.
Search Engine Optimization, Affiliate Marketing, Paid Search (pay per click), Social Marketing, Mobile Marketing and the creation of Viral Campaigns are some of the advertising platforms used by online marketing agencies.
Search Engine optimization is the process of improving both on-page and off-page factors to increase your positioning in organic (unpaid) search results.
Affiliate Marketing is a form of marketing or advertising used on the internet. Companies that sell products or services online link to relevant sites.
Pay per click is an advertising technique used on websites, advertising networks, and search engines. Text adverts are shown in the search engine results pages (SERPs), separately from the non-paid (organic) listings.
Social marketing is a fairly new term (in the online world) to describe promoting your business in a social way online. The internet is becoming more and more about users generating and sharing content, and communicating in a passive and active way with each other.
Mobile Marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone. Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.
Viral Marketing is the concept of creating something so compelling and interesting that it spreads via word of mouth and can become an internet phenomenon. Typical techniques include using email messages, jokes, web addresses, film clips and games that get forwarded on electronically by recipients.
There are many good online marketing agencies out there for you to choose from. Unfortunately, there are also some who don’t have your best interests at heart and can may damage your reputation online or even get your site removed from the search engines through unethical tactics and strategies.
Here are some things you should consider in choosing an online marketing agency, to give you confidence in their professionalism and capabilities:
Your chosen agency should have experienced online marketing professionals. A good marketing agency should not need to lock you in to a 6 or 12 month contract. They should be confident that their work will impress you enough to keep you as a valued client. If you are advertising via pay per click, you should feel confident in the capabilities of the people working on your campaign if they have passed Google's AdWords Professional exam and accreditation.
If your potential marketing agency are able to provide and offer the tips in this online marketing guide, then you can be sure that the online marketing company is qualified and can give you good if not the best results, and can help you develop you business.
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